News

A bright start to 2026 with this tremendous win presented by Mr Chee Hong Tat, Minister for National Development! We would like to thank everyone who has walked this journey with us. We remain dedicated to building a brand that Singapore can be proud of — one that promises a brighter future for the built environment and the lighting industry.

A Moment to Reflect: Our Journey and What Lies Ahead

As we step into 2026, fresh from winning the 2025 Singapore Prestigious Brand Award – Promising Brand, we pause to reflect. After countless late nights and relentless effort, the office is quiet. We look back on how far we’ve come—and how much the industry has shaped us. Lighting today is no longer just about illumination. It defines how people feel, work, rest, and live. It is engineering, design, sustainability, and emotion—transforming spaces into immersive experiences that connect the soul to its surroundings.

The past few years have tested businesses everywhere: a pandemic, rising costs, supply chain disruptions, tightening budgets, and economic uncertainty. For young players like us, resilience mattered more than ambition. And yet, we kept going. We kept refining our SR® products. We kept improving product quality. We kept asking how we could innovate more. Winning the SPBA Promising Brand Award is deeply meaningful—not for the trophy, but for what it represents:

✅ Survival in uncertain times
✅ Consistency when giving up would have been easier
✅ A team that showed up every day, holding the fort
✅ A brand built on commitment, trust, and reliability

No brand is built alone. No success is ever individual.

Looking back to 2017, our journey mirrors Singapore’s early beginnings. We started small—with just three people and four core values: sincerity, honesty, integrity, and accountability. From there, we grew—expanding teams, opening new departments, and strengthening our foundation. Our first flagship product, the SR® Contour Light, established our footing globally. From there, we expanded into downlights, landscape lighting, and beyond—always with intention and purpose. As we look ahead, we remain grounded. The economy will continue to test us. The industry will evolve. Expectations will rise. But if this journey has taught us anything, it’s this:

✅ Lead with purpose
✅ Stay honest in your work
✅ Take ownership every day
✅ Be responsible for every action and decision.

We would like to thank all our clients/designers/partners/colleagues for their unwavering support to make this journey possible. We remain dedicated to building a brand that Singapore can be proud of—one that promises a brighter future for the built environment and the lighting industry.

This is not the destination. It’s just the beginning.

— Steven Kwek, CEO & Founder

We are also featured on The Straits Times: SR® among the crowned 20 local brands at the Singapore Prestige Brand Award ceremony 2025

ORGANISERS:
Association of Small & Medium Enterprises, Lianhe Zaobao

MAIN SPONSOR:
Maybank

SUPPORTING ORGANISATIONS
Enterprise Singapore, IPOS

PHOTOGRAPHY:
By Organisers